Adriana Pirela, a distinguished marketing strategist with over two decades of international experience, has reached a new milestone with the successful launch of Brava, an organization making business solutions and cybersecurity simple, accessible & user-friendly in competitive markets. During this time, Adriana’s greatest achievement is being a crucial part of revolutionizing how small and medium businesses access robust, relevant, and modern solutions that empower and protect them. However, Brava’s launch stands out in her career as a notable milestone. Through this initiative, she successfully leveraged a fractional executive model—a growing trend that enables companies to access top-tier talent while optimizing resources.
What is the Fractional Model?
The fractional executive model is revolutionizing how companies hire top-level talent. Instead of bringing senior professionals on board full-time, businesses are turning to experts who work part-time, optimizing resources while ensuring high-quality execution. For Adriana Pirela, this model represents more than just a trend—it’s an opportunity to empower businesses and startups to grow and move forward. “Today, companies aren’t just looking for employees; they’re seeking specific solutions for their needs, which is why the fractional model is a growing trend,” she explains. “This approach not only enables businesses to access seasoned professionals at a lower cost, but it also helps them build the expertise they need, exactly when they need it, fostering sustainable success.”
Additionally, Adriana discovered that the fractional model was the perfect fit, as it allows team members to immerse themselves in companies as if they were regular employees. As a result, their contributions are fully aligned with the business’s goals, avoiding the sense of disconnection that can sometimes occur when hiring an external team.
Adriana’s Role in Brava’s Success
Since joining Brava as Chief Marketing Officer, Adriana and her fractional marketing team have successfully launched the brand in multiple markets, establishing it as a benchmark in the B2B enterprise solutions sector. Brava’s focus on understanding customer needs and simplifying complex business technology concepts has made it particularly impactful for small and medium-sized enterprises (SMEs).
“At Brava, we aim to guide customers through the often-challenging process of identifying their needs, whether in connectivity, cybersecurity, or general business technology solutions. Our goal is to be their trusted partner in navigating these challenges and finding the right solutions,” Pirela explains.
This customer-focused approach has not only positioned Brava as a key player in highly competitive markets but has also proven to be a long-term success strategy.
A Commitment to Business Growth
Adriana Pirela views the fractional model as more than a hiring trend—it’s a transformative tool for helping businesses, especially startups, succeed in challenging markets. With leadership roles at Blackberry, Samsung, TCL, Digicel, and Mindvalley, Adriana has built a career blending innovation, digital transformation, and a people-first approach.
Her passion extends beyond business strategy. Through mentorship programs like Upnotch, she supports emerging leaders and entrepreneurs, empowering them to navigate the complexities of marketing and business. Adriana is also a champion for the Latina community in the United States, working to amplify their voices and foster opportunities for professional and personal growth.
Adriana’s commitment to education and mentorship also includes supporting startups, where she leverages her expertise to help businesses scale effectively. By combining her strategic vision with her dedication to empowerment, she not only drives business success but also inspires others to dream bigger and achieve more.
Looking Ahead
“With Brava, we’ve demonstrated that strong brands and impactful products can thrive in the B2B space when the customer is the focal point. I’m eager to replicate this success with companies looking to expand into new markets or reinvent themselves with a customer-first approach. The fractional marketing model opens doors for businesses to access senior marketing expertise at an accessible cost—a timely solution for today’s economic challenges,” Pirela affirms.