Geoffrey Jamieson, Managing Director of Orcoda Limited, is a seasoned leader with 40 years of experience in management and technology. Under his leadership, Orcoda has become a leading force in the Smart Transport Technology Solutions sector, integrating AI, VR, AR, ML, and IoT into its innovations. Additionally, Geoffrey is spearheading the Digital Twins R&D program in collaboration with QUT, UQ, and Wollongong University to shape the future of Connected Smart Cities.
A Distinguished Career in Technology and Business
Before leading Orcoda Limited, Geoffrey had an extensive career spanning various industries:
Merchant Banking (11 years) – Served as Managing Director and Chairman, specializing in mergers, acquisitions, capital raising, and venture capital.
Vital Technology (8 years) – Led a start-up to become one of Australia’s largest IT companies, employing 150 programmers and 350 staff globally. While in Silicon Valley, he worked on software for NASA’s Hubble Space Telescope, Space Shuttle, and X-29A aircraft.
Piermont Portables & Fleetwood/Nomad – Pioneered FIFO accommodation solutions for the resource industry, later co-founding Resource Connect, where he patented a Booking System for Personnel Supply Chains, now integrated into Orcoda’s Transport Management System.
Geoffrey’s career is a testament to visionary leadership and technological innovation, inspiring entrepreneurs and businesses alike.
Orcoda Limited: Innovating Smart Transport & Logistics
Orcoda Limited (ASX: ODA) is one of Australia’s leading logistics solution providers, servicing healthcare, transportation, distribution, and resource sectors. With over 25 years of experience, the company specializes in linking vehicles, people, parcels, and goods while developing smart infrastructure for roads, rail, and air travel.
Orcoda’s innovative approach and cutting-edge technology earned it the 54th position in the Australian Financial Review’s Top 100 Growth Companies list. Its smart transport solutions are marketed by industry leaders like Teletrac Navman and Telstra, solidifying its place in the future of transportation and smart cities.
What Sets Orcoda Apart?
Orcoda’s smart transport technology solutions optimize:
- Transport logistics operations
- Supply chain management
- Sustainability initiatives
The company’s AI-driven automation significantly reduces manual labor, increases efficiency, and eliminates errors. Through a paperless workflow, Orcoda enhances sustainability by digitizing transport processes, replacing traditional, resource-intensive paperwork with eco-friendly digital solutions.
By harnessing AI and ML, Orcoda provides data-driven insights, enabling clients to make informed decisions, optimize operations, and reduce costs. Its real-time asset tracking and intelligent algorithms enhance productivity while ensuring strict compliance with industry regulations.
Empowering Clients with Data & Compliance
Orcoda focuses on efficiency, compliance, and intelligent decision-making by:
- Automating safety protocols – Managing fatigue, load limits, pre-start safety checks, and fit-for-work declarations.
- Enhancing transport visibility – Providing clients with 100% real-time data tracking.
- Integrating digital transformation – Customizing solutions to fit client needs while ensuring seamless adoption of new technologies.
By aligning technology with client goals, Orcoda ensures businesses can make smarter, faster, and more effective decisions.
Turning Challenges into Opportunities
Orcoda has a proven track record of solving industry challenges:
Community Transport Optimization – TransitCare needed a custom AI solution for elderly and disabled passengers, handling 2,000-3,000 constraint iterations-a task that would take humans a week. Orcoda’s Optimized AI solved it in minutes, solidifying its leadership in community transport.
Parcel Delivery Efficiency – During peak Christmas demand, a client used Orcoda’s OLMS optimization engine, increasing parcel throughput by 40% without adding more vehicles or drivers.
These data-driven optimizations have helped clients maximize efficiency, reduce costs, and improve service quality.
Success Stories: Orcoda’s Real-World Impact
Orcoda’s transformative solutions have significantly improved client operations.
- Mt Buller & Mt Stirling Resort – Orcoda’s digital transport platform, with 62,500+ users, optimized:
Scheduling - Ride-share vehicle monitoring
- 400,000+ passenger movements annually
By integrating live tracking, interactive maps, and automated reporting, Orcoda enhanced guest experiences, efficiency, and compliance, earning praise from Matt Elliott of Mt Buller & Mt Stirling Resort.
Investing in Future Innovation
Orcoda’s commitment to continuous innovation ensures its clients remain ahead of technological advancements and industry trends.
- Orcoda Go – Smart fleet management solutions
- Orcoda Notify – Real-time alerts for transport operations
- Orcoda Connect – Seamless digital integration for logistics
- Orcoda Rental – Optimized asset utilization for businesses
By developing next-gen transport technology, Orcoda is reshaping the industry and redefining smart city logistics.
Balancing Innovation with Stability
Geoffrey fosters innovation within a structured growth strategy by:
- Establishing clear business unit goals
- Aligning innovations with Orcoda’s core values & risk management
- Focusing on both immediate benefits and long-term growth
His leadership ensures teams remain agile, creative, and focused on delivering real-world value.
The Key to Success: Stakeholder Engagement
Geoffrey attributes his success to effective stakeholder engagement, emphasizing:
- Early involvement – Engaging stakeholders from the start to align goals
- Tailored approaches – Customizing engagement strategies for maximum impact
- Transparency & integrity – Maintaining honest, responsible leadership
This collaborative leadership style has consistently driven business success across multiple industries.
Shaping the Future of Smart Cities
Looking ahead, Orcoda remains committed to advancing smart transport technology to redefine urban mobility, supply chains, and logistics operations worldwide.
“With our focus on innovation and sustainability, we are poised to revolutionize the transport industry and reshape smart cities of the future.” – Geoffrey Jamieson.
Through cutting-edge technology, data-driven solutions, and sustainable practices, Orcoda is paving the way for a smarter, more connected future.