“I decided to professionalize my career and study what I consider the perfect complement to sales: marketing,” says Jonas Gomez, reflecting on the pivotal moment that shaped his journey. As the Chief Marketing Officer at Augmented Anatomy, Jonas has built a successful career by integrating his expertise in sales and marketing, effectively driving growth in the technology industry. His story is not just about climbing the corporate ladder but about merging two powerful forces to create a lasting impact in a consistently innovating industry.
Jonas’ passion for sales led him to specialize in areas like digital marketing, strategic branding, and operations. This expertise became the cornerstone of his leadership at Augmented Anatomy, where his innovative marketing strategies have helped shape the company’s global reputation. By merging his knowledge of sales with marketing, Jonas not only set himself apart but also transformed Augmented Anatomy’s approach to the market.
A Visionary Role as CMO
As the CMO, Jonas plays a pivotal role in ensuring that Augmented Anatomy’s public image is aligned with its business goals. His responsibilities include managing communication channels such as newsletters, websites, and social media, while also collaborating closely with the technical team to enhance the company’s offerings. “I manage the different communication channels, and I’m in constant contact with our technical team to guarantee good service,” Jonas explains, highlighting his proactive approach.
His work ensures that Augmented Anatomy’s strategic partners uphold the company’s image correctly, maintaining consistency across all regions. This attention to detail has played a crucial role in positioning Augmented Anatomy as a leader in the technology-driven healthcare space.
Key Achievements Driving Growth
One of Jonas’ most impactful achievements is the development of a user-driven application based entirely on feedback from the target audience. Within two weeks of its launch, the app received 83 requests for trials and purchases, showcasing Jonas’ ability to listen to customer needs and respond effectively. “We develop based on what our audience tells us, ensuring we meet their needs,” he shares.
Jonas also created a distribution network spanning nine countries, significantly increasing channel sales. His hands-on approach, from drafting contracts to establishing co-branding agreements, has expanded the company’s reach and bolstered its reputation internationally.
Harnessing Technology for Marketing Success
Jonas has been leading the way in using AI, augmented reality, and automation to improve Augmented Anatomy’s marketing strategies. His team uses AI-driven virtual agents to handle prospecting, qualification, and sales processes, which lets them focus on more important tasks. “We have 5 virtual agents managed by AI that handle prospecting, qualifying, and even closing sales visits,” Jonas says.
This integration of AI and automation has allowed Augmented Anatomy to stay competitive, efficiently managing its marketing campaigns while focusing on creating meaningful relationships with partners and clients.
Navigating Mergers & Acquisitions
Jonas has successfully overseen 11 mergers and acquisitions (M&A) in the last four years, a testament to his strategic vision. His careful planning and attention to communication during these delicate processes have been critical in seamlessly integrating brands. “M&A processes are very delicate and require time, patience, care, and experience,” Jonas notes.
One of the most significant challenges he faced was negotiating the terms of the M&A agreements, ensuring that both buyer and seller reached a balanced compromise. His ability to foster collaboration and trust between parties has been key to his success in this area, ensuring smooth transitions that benefit all stakeholders involved.
Leadership Through Simplicity and Focus
Jonas’ leadership style is characterized by its simplicity and directness, always aimed at achieving clear objectives. He fosters a culture of creativity within his team, encouraging them to contribute ideas without fear of failure. “Every idea is welcome, and if it has a place, we develop an MVP to evaluate its market potential,” Jonas says, showcasing his open-minded approach to innovation.
The Future of Marketing
Looking forward, Jonas sees automation and artificial intelligence as key drivers of future marketing success. He believes these technologies free marketers from time-consuming tasks, allowing them to focus on more strategic initiatives. “These tools become members of the team, allowing the human factor to focus on what it’s really good at,” Jonas explains.
By embracing these trends, Jonas ensures that Augmented Anatomy remains at the forefront of innovation, continuously enhancing the company’s marketing strategies and competitive edge.
Customer-Centric Strategies at the Core
Jonas’ team collects feedback from their audience through surveys, newsletters, and direct communication channels, ensuring that every decision is grounded in user insights. “A product that isn’t user-centered will fail,” Jonas asserts.
This relentless focus on customer needs has built a loyal user base for Augmented Anatomy and strengthened its position in the global market. Jonas’ use of tools like Typeform and Mailjet facilitates constant interaction with users, ensuring that their voice shapes the company’s products and services.
Overcoming Challenges and Offering Advice
Jonas’ journey as a marketing leader hasn’t been without its challenges, particularly when it comes to changing perceptions about the value of marketing. His advice to aspiring CMOs is to let data guide decisions. “With data, you have an argument; without data, you only have an opinion,” he shares.
Jonas encourages marketing professionals to stay continuously updated, trust their teams, and embrace failure as a path to success. “You may only achieve 10% of what you have in mind, but that 10% makes the difference because it bears your stamp,” Jonas advises.
A Vision for the Future
Jonas’ future vision for Augmented Anatomy’s marketing efforts is focused on continuous innovation. He is particularly excited about an upcoming application in the cosmetic surgery space that integrates augmented reality—an innovation set to disrupt the MedTech field. With over 100 people expressing interest in purchasing it, this project is poised to make a significant market impact.
Jonas remains committed to leveraging AI, automation, and other emerging technologies to drive productivity and marketing success. His approach is a blend of futuristic thinking and practical leadership, ensuring that Augmented Anatomy stays ahead of industry trends while maintaining a strong focus on customer satisfaction.
Final Thoughts
For Jonas Gomez, success in marketing is about more than just technology—it’s about human connection. “Big agreements are closed in person,” he reflects, reminding us that, despite the rise of automation and AI, personal interaction remains the cornerstone of successful business relationships.
Jonas’ journey is a blueprint for future marketing leaders, showcasing the power of innovation, data-driven decision-making, and customer-centric strategies. His leadership at Augmented Anatomy continues to set a high standard for excellence in the tech-driven marketing industry.