Joy Allen-Altimare is a revenue-focused marketing leader with over 20 years of experience. She has worked with high-profile brands such as L’Oréal, Verizon, and Colgate-Palmolive, as well as renowned advertising agencies such as GREY, Publicis, and Ogilvy+Mather. She was the Chief Revenue Officer at EHE Health, a leader in health and prevention for over a century.
Currently, she is the Chief Marketing Officer (CMO) at Kindbody, the only technology-driven fertility clinic network and family-building benefits provider for employers, employees, and self-pay individuals. Kindbody offers virtual and in-person care through a managed ecosystem.
She is passionate about promoting diversity and inclusivity in the workplace and providing equal opportunities for all. In each leadership role, Allen-Altimare focuses on creating a more inclusive and diverse workplace, hoping to open doors for others and create a better future.
Allen-Altimare’s Professional Journey
In the early stages of her career, Allen-Altimare aspired to work in beauty, fashion, and lifestyle consumer goods. However, a personal experience changed her career trajectory. Her father, a healthy triathlete, suffered a series of strokes, which exposed her to the inefficiencies of the healthcare system.
This experience inspired her to shift her focus to healthcare, seeing an opportunity to make a meaningful impact. She quickly rose from VP of Marketing to Chief Marketing Officer and then Chief Marketing and Product Officer before her promotion in January 2022.
At Kindbody, she hopes to apply her passion for inclusive and equitable healthcare for women. As part of the executive team, she is eager to leverage her expertise in marketing and product development to drive revenue growth and expand Kindbody’s reach. During her tenure at EHE Health, her leadership was instrumental in positioning the company as an industry leader in health and prevention. As Chief Revenue Officer, she developed and implemented strategies to drive revenue growth and establish a culture of diversity and inclusivity.
“I am a Believer, and I feel so blessed that I have been able to move into this position; that I have been afforded this opportunity to be a voice for many, to be a driver of change. So, I feel beyond blessed to be in this position, but I don’t want to be the only one,” says Allen-Altimare.
How to Cultivate a DEI Strategy in the Workplace
A strong diversity, equity, and inclusion (DEI) strategy is essential for a company’s success. Companies that prioritize DEI achieve higher levels of innovation and success by leveraging a wide range of perspectives. A DEI strategy must be specific, addressing recruitment, hiring, retention, and promotion. It must also be measurable, with clear metrics to track progress and identify areas for improvement. Investing in DEI is not just a moral obligation but a necessity for long-term business success. Companies today face significant challenges such as shutdowns, hybrid workforces, vaccine policies, mental and physical health concerns, and the Great Resignation. Those that prioritize DEI will be better equipped to navigate these challenges and succeed.
A diverse workforce helps companies:
Better understand and serve their customers, particularly in today’s global market. Expand their reach by navigating different cultures and languages. Gain a competitive advantage in innovation and problem-solving
Tips to Build an Effective DEI Strategy
Create a specific action plan. Break it down into strategic priorities with clear objectives and action steps. Make the plan measurable. Use metrics such as hiring demographics, employee surveys, promotion rates, and retention data. Communicate the plan. Ensure company-wide buy-in through consistent messaging across all channels. Don’t focus solely on hiring. Develop strategic plans that promote DEI in all aspects of the company. Start with what you have. Assess existing policies, benefits, and tools to identify areas for improvement. Gather employee feedback. Use surveys and discussions to shape a DEI plan that truly serves employees. Promote DEI culture. Foster values such as empathy, kindness, and open dialogue to create an inclusive workplace. DEI is not a one-time initiative but an ongoing process requiring continuous attention and commitment.
Work at Kindbody
Kindbody is a technology-driven fertility clinic network and family-building benefits provider that offers a seamless, integrated experience with superior health outcomes at a lower cost. Trusted by over 100 leading employers and covering more than 2.4 million lives, Kindbody provides:
Fertility assessments and education
In vitro fertilization (IVF)
Donor and surrogacy services
Pre- and postpartum support
By offering accessible and affordable fertility care, Kindbody has become a leader in the industry.
Allen-Altimare as a Role Model
Allen-Altimare’s leadership and commitment to diversity and inclusivity make her an inspiration for others. She hopes to pave the way for future generations, ensuring more women of color have opportunities in leadership. “I am building, not just for myself, but for generations to come behind me. As a woman of color, I recognize it wasn’t that long ago that I would have never had this opportunity,” she says. She believes that hard work and determination can help anyone succeed, regardless of their background. She is also passionate about mentoring women in the industry, empowering them to achieve their career goals. Her proudest achievement is her daughter, Ella Helene, whom she named after her grandmother, Ella Geneva. She loves watching her daughter learn and explore new possibilities, including coding and Mandarin.
Future Goals
Allen-Altimare is a growth specialist and a frequent speaker on DEI strategy and women’s representation in leadership. In the next five to ten years, she hopes to work more intentionally in female health, leveraging her expertise in marketing and healthcare to drive meaningful change. With her leadership skills and passion for the industry, she is set to continue making an impact.
Message to Aspiring Business Leaders
Allen-Altimare shares a piece of advice she received from her father:
“The best advice I ever received came from my dad, who stressed the importance of liking oneself as we take ourselves wherever we go.” She believes disappointments are valuable learning experiences and encourages others to move forward with resilience. If she could advise her 25-year-old self, she would emphasize being present, leaning into life, and advocating for herself.
“I don’t believe in luck; rather, I believe that preparation and readiness make seizing opportunities possible,” she says.
Conclusion
As Chief Marketing Officer at Kindbody, Joy Allen-Altimare is committed to supporting and mentoring other women. She is passionate about women’s health, diversity, and inclusivity, helping to shape the future of healthcare and leadership.
“Prevention is all about a regular cadence of inputs to see trends and make an educated conclusion about what’s happening. It’s about understanding baseline indicators, risk factors, family history, and environmental factors and empowering patients to make better decisions for a healthier future.”
Her journey is an inspiration to aspiring business leaders, proving that dedication and purpose can drive real change.