Dealer Teamwork is a trailblazing company that addresses the strict marketing and advertising standards imposed on automotive dealerships by original equipment manufacturers (OEMs). Unlike other solutions that cater to the rules of specific OEMs, Dealer Teamwork takes a holistic approach, considering all automotive brands and co-op advertising regulations to deliver the highest level of customer satisfaction and service. The company’s headquarters are located in Eden Prairie, MN, and it serves a global customer base with offices in multiple states.
From Basement Startup to Industry Leader
Dealer Teamwork’s journey began with a small group of individuals engineering the MPOP™ technology in a basement. Over time, it has grown into an organization with over 50 employees, with plans for further expansion. As one of the fastest-growing privately-held companies in the U.S., Dealer Teamwork attributes its success to its dedicated team of automotive and digital marketing experts.
Innovative Solutions for the Automotive Industry
Dealer Teamwork operates as a Software as a Service (SaaS) company, focusing on creating cutting-edge solutions for the retail automotive industry. One of its notable achievements is the development of the automotive industry’s first MPOP™ (Merchandising, Personalization, and Optimization Platform). This patented platform provides dealers with a competitive advantage by efficiently distributing their transactional data to a broader audience of in-market shoppers.
Here are some of the solutions offered by Dealer Teamwork:
- MPOP™ Platform: The MPOP™ is a Merchandising, Personalization, and Optimization Platform used by over 400 automotive dealers. It enables dealers to efficiently manage their specials, incentives, and offers. Powered by an inventory data feed from the dealer, the MPOP™ allows dealers to merchandise their inventory and update offers in real-time across various marketing channels, including desktop, tablet, and mobile devices.
- Paid Search Service: Dealer Teamwork’s MPOP™ integrates with clients’ paid search campaigns, enriching them with specific offer content for each make and model they sell. This approach helps MPOP™ ads stand out in comparison to those from other providers.
- Account Management and Reporting: Clients receive dedicated Google and Bing Certified account managers who maintain regular contact to address their needs and provide recommendations for improvement. Dealer Teamwork offers a range of reporting options to accommodate each client’s unique reporting requirements, ensuring transparency and alignment with internal standards.
Client-Centric Approach and Support
Dealer Teamwork places a strong emphasis on customer support, offering assistance during regular hours and even after hours on Saturdays. The company values customer feedback, using it to upgrade and enhance its products and services continually. Dedicated account managers maintain close connections with clients, ensuring that their evolving needs are met. The company’s commitment to listening to its customers and implementing their suggestions is highly appreciated.
Leadership Driving Success
Sean Stapleton, the Co-founder & CEO of Dealer Teamwork, plays a pivotal role in the company’s success. With extensive experience in the automotive industry, Sean’s leadership and insights have been instrumental in guiding the company’s growth. He is renowned for his contributions to top automotive trade magazines and is a respected figure in the automotive community. Sean’s vision and commitment have been vital in positioning Dealer Teamwork as an industry leader.
Challenges and Future Prospects
Dealer Teamwork acknowledges the challenges it faces, including the need to demonstrate that it offers more than just automotive digital marketing services. Maintaining a positive company culture and balancing client and employee needs are also ongoing challenges. The company is actively working to address these challenges and continues to prioritize hiring team members who align with its values.
As Dealer Teamwork expands into additional industry verticals, it aims to adapt its solutions to meet the unique needs of different industries and individuals within them.
Sean’s Advice to the Next Generation
Sean encourages the next generation of industry professionals to follow their passions and work diligently. Attitude, ethics, and effort are key factors that can help individuals achieve their goals and stand out, even when their qualifications may not seem as strong on paper. Sean shares some favorite quotes to live by, emphasizing the importance of being innovative and proactive in pursuing success.