Introduction:
Cassie Samons, a renowned name in the real estate industry, exemplifies the power of resilience and personal transformation. Having battled addiction and emerged victorious, she has risen to become a top 1% agent at JPAR Real Estate. In this interview, Cassie shares her professional journey, challenges she faced, her impact on the industry, and her commitment to giving back.
Professional Journey:
Cassie’s journey into real estate was influenced by her father, a custom home builder and entrepreneur. Growing up, she observed the intricacies of the industry and gained valuable insights. She obtained her real estate license at the age of 25 and has since achieved remarkable success. In 2021, she received accolades such as Sales Volume Team of the Year, Transaction Team of the Year, and Listing Agent of the Year within her brokerage, ranking her in the top 1% among over 4,000 agents.
Overcoming Challenges:
One of the most significant challenges Cassie faced was her battle with addiction. Her journey to sobriety, which began on June 9, 2010, was her most significant personal challenge. However, conquering this struggle became the catalyst for her business success. She believes that once she overcame her inner battles, her business thrived.
Impact on the Real Estate Industry:
Cassie’s impact extends beyond real estate transactions. She has touched the lives of hundreds of clients with a commitment to integrity and always putting her clients’ best interests first. Furthermore, she has actively helped individuals struggling with addiction find treatment and even contributed to covering the costs. Cassie is currently working on a book about her life, with the proceeds aimed at assisting addicts in accessing treatment.
JPAR Real Estate and Its Values:
JPAR – Real Estate is built on three core values: integrity, productivity, and a service-oriented approach. The company places a strong emphasis on maintaining a code of ethics, measuring productivity per person, and giving back to the community. JPAR fosters a community of associates who mentor and empower each other to succeed.
Workforce Flexibility and Role at JPAR Real Estate:
JPAR Real Estate values workforce flexibility and acknowledges that there is no one-size-fits-all approach. Cassie mentions that JPAR provides office spaces for agents who prefer working away from home while supporting those who thrive in a home office setup. The company empowers associates with tools like JPAR Sure Sale, enabling them to act as consultants rather than mere salespeople.
Leveraging Technology:
While Cassie herself doesn’t extensively leverage technology, her husband, who is also a real estate agent, handles technical aspects. She focuses on building strong relationships within her community, positioning herself as the go-to agent in her hometown.
Preparing for Industry Changes:
Cassie recognizes the impact of the housing shortage on people and has proactively taken steps to address it. She purchased 20 acres for subdivision and home construction to contribute to alleviating the housing shortage.
Future Goals:
Cassie’s goals for 2022 include selling $50 million worth of real estate and continuing to build and sell homes to address the housing shortage.
Advice to Aspiring Business Leaders: Cassie’s advice to the next generation of business leaders is simple yet profound: “Stick with it no matter what, and always put God first.” Her journey is a testament to the transformative power of determination and faith.