Introduction: Clean Energy Solutions (CES) is at the forefront of the solar energy revolution, offering tailored solar solutions with competitive rates and innovative financing options. Founded by American business leader and influencer, David Gomez, CES embodies his passion for solar and sustainable energy. Born in Sweden and raised in Los Angeles, David’s journey from selling car insurance to founding one of the fastest-growing mortgage firms eventually led him to the world of solar energy. CES has become a beacon of hope for homeowners seeking affordable and sustainable energy solutions.
From Mortgages to Solar: The Birth of Clean Energy Solutions
David’s career journey began with selling car insurance, instilling in him strong sales skills. Transitioning to the mortgage industry, he founded a successful lending company. However, the 2008 economic crisis forced him to explore new avenues. It was during this challenging period that a friend introduced him to the potential of solar power. Recognizing the future in solar energy, David launched Clean Energy Solutions.
Harnessing Solar Power with Solar Service Agreements
Clean Energy Solutions, based in California with an international office in Mexico, offers a range of renewable energy solutions. Its core product is the solar service agreement, a type of power purchase agreement (PPA) that enables homeowners to adopt solar energy with no upfront costs. Instead of buying a solar system outright, CES installs the system at no cost to the homeowner. The customer only pays for the electricity generated by the solar system each month, resulting in significant savings compared to traditional utility bills.
The Transformative Factors Behind CES’s Success
Several factors have contributed to CES’s remarkable journey:
- Selling Car Insurance: David’s early experience in selling car insurance provided a solid foundation in sales, setting the stage for his future entrepreneurial endeavors.
- The 2008 Economic Crisis: While the mortgage industry faced a downturn, it was a catalyst for David to explore the potential of solar energy as a thriving business.
- Securing a Big Solar Finance Partner – Sunnova: A chance meeting led to a commitment from Sunnova to become a finance partner. This partnership marked a turning point for CES.
Clients and Trust: The Cornerstones of CES
Clean Energy Solutions’ clientele consists of homeowners seeking to save on electricity costs and contribute to a sustainable future. Trust-building in the underregulated solar market has been a challenge. However, CES distinguishes itself with transparency, never over-promising, and providing upfront information about the capabilities and limitations of solar energy. This approach fosters strong client relationships built on trust.
Navigating Entrepreneurial Challenges in the Solar Industry
While solar technology sells itself, fierce competition is a constant challenge. To succeed, CES has focused on streamlining the sales process and differentiating its offerings. The company transitioned from traditional telemarketing to digital marketing, significantly reducing customer acquisition costs.
The Success Ingredient: Cultivating Relationships
David attributes much of his success to relationships cultivated along the way. Friends and business associates have provided valuable insights and ideas, including the inception of Clean Energy Solutions. Cultivating the right relationships and avoiding burning bridges have been instrumental in his journey.
A Day in David Gomez’s Life
David’s day begins with breakfast and 30 minutes of non-fiction reading at 6 am. Meditation follows, along with 40 minutes of intense weightlifting at the gym several times a week. He is in the office by 8 am, focusing on planning, prioritization, meetings, and calls in the mornings. Afternoons are reserved for strategic tasks like market development. David values spending quality time with his family in the evenings and emphasizes the importance of work-life balance. His hobbies include college football, boxing, golf, and travel.
Favorite Book: Kings of Crypto
David recently enjoyed reading “Kings of Crypto,” which delves into the launch of Coinbase, the world’s leading cryptocurrency exchange. Exploring the journey of a fast-growing company behind the scenes is a source of inspiration for him.
Expansion Plans and Achievements
Clean Energy Solutions has achieved remarkable growth, expanding by over 6,500% in the past seven years. It is making inroads into Texas and Florida, with plans to expand further. The company handles all marketing and sales in-house, eliminating the middleman and ensuring a consistent product. It has also featured on Inc Magazine’s Inc 500 and Inc 5000 lists multiple times.
Advice for Entrepreneurs
David advises aspiring entrepreneurs to gain experience in their chosen field before venturing into business ownership. Working for a specialized company provides valuable insights and expertise that can be leveraged when starting a business. He emphasizes the importance of mastering the ropes before embarking on an entrepreneurial journey.
Favorite Quote: “Everyone has a plan until they get hit in the mouth.” – Mike Tyson
Conclusion: Clean Energy Solutions – A Vision of Sustainable and Affordable Solar Energy
Clean Energy Solutions, driven by David Gomez’s passion for sustainable energy, has become a beacon in the solar industry. With a commitment to transparency, affordability, and client trust, CES is making solar energy accessible to homeowners across the nation. As it continues to expand, CES illuminates the path to a cleaner and more sustainable energy future.