Brent Kruel is a distinguished graduate of the United States Air Force Academy and holds a Master of Healthcare Administration from the University of North Carolina at Chapel Hill. With over two decades of experience spanning various sectors, including healthcare, military, software, and consulting, Brent is the CEO of BioFunctional Health Solutions (BHS). His journey is marked by a commitment to addressing musculoskeletal disorders (MSDs) and improving employee health and wellness in the workplace.
Background and Experience
Brent brings a wealth of experience to his role as CEO of BHS. He has served in corporate leadership positions and even started his own software company. Brent’s professional journey includes 14 years of active duty in the U.S. Air Force, where he was a two-time combat veteran.
During his service, he held various roles, including hospital administrator in charge of the largest military hospital in Iraq in 2004, Physician Group Practice Manager, Director of Supply and Logistics, and Chief Information Officer of the largest Veterans Affairs and military hospital joint venture in Las Vegas, NV.
BHS: Addressing Employee Health and Wellness
Brent and BHS tackle the complex challenge of employee health and wellness by focusing on three key areas:
- Musculoskeletal Conditions/Disorders (MSKs/MSDs): These conditions affect 50% of all adults and cost $781 billion in direct medical care annually. BHS provides innovative screening and treatment for MSDs, empowering employees to take control of their health and well-being. Notably, 98% of employees report significant reductions in pain associated with their MSDs.
- Health and Wellness: BHS’s registered nurses offer education, training, and customized wellness plans to employees. These plans address nutrition, weight loss, fitness, mental health, and more, fostering a holistic approach to well-being.
- Infectious Diseases: BHS assesses the physical workspace, recommends cost-effective solutions to reduce transmission risks, and provides contact tracing and return-to-work protocols. The presence of a nurse creates a sense of safety in the workplace, a critical concern during the COVID-19 pandemic.
Clients and Unbreakable Faith
BHS serves a diverse clientele, ranging from small businesses to Fortune 500 companies. Additionally, they are launching an AI self-care application, YouMari, designed to make musculoskeletal healthcare accessible and affordable worldwide. The company builds unbreakable faith with its customers through mutual respect, integrity, excellence, and a genuine commitment to helping individuals be their best selves.
Challenges and Driving Force
One of BHS’s major challenges is educating companies on the importance of employee wellness, particularly during the COVID-19 pandemic. While COVID-19 is a significant concern, BHS emphasizes the value of addressing overall employee wellness comprehensively.
Brent’s driving force stems from his military background and values. He values core principles such as “Integrity First,” “Service before Self,” and “Excellence in all We Do.” Additionally, his faith guides him to embrace values like humility, compassion, and faith in God. These core values serve as a compass in navigating challenging circumstances and building successful companies.
Favorite Books
Brent’s favorite books include “The Holy Bible” and “The Seven Habits of Highly Effective People.”
Future Outlook and Accomplishments
BHS is poised for an exciting future. In January 2022, they are launching YouMari, an AI self-care system based on trusted musculoskeletal healthcare. This system aims to help people worldwide alleviate pain without surgery, physical therapy, or prescriptions. It will be accessible through employers and individual subscriptions, supported by a telehealth portal.
BHS has received several accolades, including being named among the “10 Best Global Healthcare Companies to Watch in 2021” and the “50 Smartest Companies of the Year 2020.”
Advice for Female Entrepreneurs
Brent’s advice for female entrepreneurs emphasizes the importance of surrounding oneself with like-minded individuals who share values and passion. He cautions against prematurely sharing ideas and company stakes with the wrong people, as this can impede growth and create challenges.
In conclusion, Brent Kruel’s leadership at BioFunctional Health Solutions reflects a dedication to addressing critical workplace health issues and providing innovative solutions. His values and commitment to holistic employee well-being drive his efforts to make a positive impact on individuals and organizations alike.