ProCal is a trailblazing company that specializes in advanced lighting control systems and clean energy solutions, dedicated to achieving energy savings and reducing greenhouse gas emissions. With a focus on energy efficiency, convenience, and sustainability, ProCal has firmly established itself as a leader in the industry. Here, we delve into ProCal’s mission, offerings, and its remarkable journey:
The Significance of Lighting Control Systems
Lighting control systems play a crucial role in optimizing energy usage, complying with building codes, and contributing to energy-saving and green building initiatives. These systems often incorporate cutting-edge technology designed to enhance the energy efficiency, convenience, and security of lighting applications. Remarkably, lighting is responsible for a significant portion of global energy consumption (19%) and contributes substantially to greenhouse gas emissions (6%). In the United States, the commercial and industrial sectors account for a substantial 65% of total energy consumption, with lighting alone consuming 22% of this energy.
Energy Savings Through Innovative Lighting Solutions
Groundbreaking research conducted by Galasiu, A.D., and Newsham, G.R. underscores the potential of automatic lighting systems equipped with occupancy sensors and individual controls, particularly in open-plan office settings. These systems have the potential to achieve remarkable energy savings, reducing energy consumption by approximately 32.0% compared to conventional lighting systems.
ProCal’s Remarkable Journey and Expertise
The ProCal journey commenced with its founders, a passionate father and son duo, who aspired to establish an electrical contracting firm specializing in LED lighting design and installation in the vibrant city of San Diego. Soon after its inception, ProCal Lighting expanded its operations to cover additional cities and ultimately served the entire state of California. Today, ProCal Lighting has evolved to meet evolving market demands and is reintroducing itself as ProCal, with two distinctive divisions: ProCal Electrical Contracting and ProCal Energy. Each division boasts its own dedicated project execution team and tailored marketing strategy, aimed at effectively conveying the breadth of the company’s capabilities. ProCal Electrical Contracting centers its expertise on LED lighting and systems integration, while ProCal Energy focuses on EV charging installations and battery storage, ensuring excellence remains at the core of all their endeavors.
Deliverable Services
As a comprehensive engineering, design, and installation company, ProCal concentrates on providing optimal solutions for electric vehicle (EV) charging stations, battery storage, and LED lighting controls. With a specialized EV infrastructure team, ProCal extends support to site-hosts by assisting in location decisions, station selection, software options, and access to available financial incentives for Tier 1, 2, and 3 charging units. ProCal firmly believes in facilitating the widespread adoption of EVs by simplifying the installation of charging stations.
LED lighting is the evident choice for various indoor and outdoor lighting applications, encompassing architectural, landscape, commercial, office, retail, restaurant, and ecclesiastical lighting needs. LED lighting offers substantial energy savings, reduced maintenance and replacement costs, and impressive longevity. Moreover, ProCal provides integrated solutions to optimize value for clients and offers forward-thinking solutions in areas such as 5G technologies and smart city interconnections. ProCal has forged partnerships with industry leaders in dynamic LED controls and EV charging station manufacturing, including Philips, Color Kinetics, Pharos Lighting Controls, ChargePoint, AmpUp, and Noodoe. To ensure the highest project performance and constructability, ProCal offers its extensive expertise in electrical construction and project management, with a team of highly qualified supervisors and trade specialists committed to delivering superior performance.
Brian Morales: Founder and CEO
At the helm of ProCal stands its founder and CEO, Brian Morales. Brian has been instrumental in driving the company’s rapid growth and success, transforming it from a small startup into a medium-sized electrical enterprise. His achievements have earned ProCal a coveted spot on INC’s list of the 500 fastest-growing private firms, alongside multiple accolades for project excellence. Beyond his role as a small business owner and leader, Brian has emerged as a national advocate for small businesses and minority entrepreneurs. His passionate support for small firms led him to speak before Congress in support of the Small Business Runway Extension Act, which subsequently became law at the end of 2018.
Locally, Brian actively serves as the Chair of the Diversity and Inclusion Committee and holds a position on the National Electrical Contractors Association’s San Diego Chapter Board of Directors. At the national level, Brian serves as Vice-Chair for Communication and is a key member of the National Small Business Association’s Executive Board of Trustees. Notably, Operation Hope in Vista recognized Brian as Philanthropist of the Year, while the San Diego Business Journal named him one of the 40 Next Top Business Leaders Under 40 in 2019. However, Brian’s greatest source of pride remains his family, including his three daughters, Layla, Amelia, and Mabyl, whom he shares with his wife, Naomi Morales.
Excelling in Independent Competence
ProCal boasts decades of expertise and has earned the distinction of being the preferred sensor and lighting partner for major energy services providers across the United States. The company is unwavering in its commitment to delivering the highest financial return for projects while ensuring exceptional customer satisfaction. ProCal stands fully licensed, bondable, and insured. In its capacity as an application specialist, ProCal focuses on designing and implementing cost-effective solutions for energy conservation initiatives. Following the initial consultation phase of a project, the team leverages state-of-the-art monitoring systems to conduct a comprehensive property analysis. ProCal’s experts then craft a tailored energy solution for the project through extensive efficiency studies. From design to installation, ProCal employs qualified installers, guaranteeing the use of top-tier equipment to optimize project outcomes.
Client-Centric Approach
ProCal frequently collaborates with manufacturers to develop solutions tailored to end-users through performance contracts and research and development partnerships. The company remains at the forefront of the latest developments in building and energy technology. ProCal has garnered a stellar reputation for delivering results. Many of ProCal’s clients come with a clear vision of their desired outcomes but not always a clear path to achieve them. ProCal excels at providing clients with an experience that empowers them to succeed with their lighting, EV charging, and battery storage projects, offering comprehensive support from design and engineering to funding and management.
Evolving with Cutting-Edge Standards
In today’s landscape, growth is measured not only in terms of revenue and workforce size but also by expertise and experience. ProCal’s wealth of expertise is invaluable, enabling the company to position itself as a trusted one-stop shop for clients seeking top-notch project execution. The ProCal team comprises seasoned professionals with decades of experience in various industries, hailing from both large corporations and small businesses. The team is not only substantial in size but also adaptable and mobile. ProCal has successfully executed a wide array of projects, ranging from federal, state, and municipal structures to commercial offices and retail establishments, spanning from San Diego to Sacramento. The staff at ProCal comprises industry leaders with a collective wealth of experience. These professionals not only possess technical acumen but also maintain the highest levels of government and military security clearances, ranging from local schools to multi-million square foot federal military facilities.
Core Values of ProCal: SHINE
ProCal has fostered a distinctive company culture founded on its core values, succinctly captured by the acronym SHINE: Safety, Honesty, Ingenuity, Nobility, and Excellence. These values underpin every facet of the company’s operations, emphasizing the paramount importance of safety, unwavering honesty, innovative thinking, nobility in actions, and a steadfast commitment to excellence. ProCal’s overarching priority is the success and prosperity of both its clients and staff. Ingenuity and noblesse have been selected as two pivotal principles that spotlight the crucial role of every team member, regardless of their level, in contributing to and being recognized for their contributions to clients’ success. Through its strong leadership team and unwavering commitment to genuine integrity, ProCal has firmly established itself as a highly dependable energy partner. The company consistently earns high marks for its commitment to safety, honesty, ingenuity, nobility, and excellence, reaffirming its position as a business of integrity.
Carving the Future Vision
As ProCal continues to grow and advance within the lighting and clean energy industries, its vision remains unswerving: “We provide the light so you can shine.” The company has set ambitious goals for its contribution to sustainable energy development and the reduction of CO2 emissions. As the premier design and installation firm in the industry, ProCal is dedicated to serving underserved communities across the United States. This commitment positions ProCal to make a profound impact as a business that transforms within the very communities it seeks to support most.
ProCal’s steadfast commitment to energy efficiency, clean energy, and innovative lighting solutions positions it as a leading force in the field, dedicated to illuminating a brighter and more sustainable future for all.