Introduction: Bright & Fit Fitness Program, created and founded by Alice Veglio, is a powerful testament to the potential for personal transformation and empowerment. Alice’s journey from a diagnosis of a debilitating health condition to becoming a successful entrepreneur and Ironman 70.3 athlete is the driving force behind Bright & Fit. This holistic fitness program not only helps women achieve their fitness goals but also empowers them to break free from limitations and redefine their potential. Alice’s dedication to women’s health and well-being has resulted in the creation of Italy’s first medically certified online fitness program.
A Journey of Overcoming: Alice Veglio’s Story
Alice Veglio’s life was forever changed when she was diagnosed with a severe vertebral rotation at the age of 13. This diagnosis threatened to rob her of her passion for ballet and any hope of a free and active future. After enduring a period of immobilization with a back cast, Alice’s determination to regain her freedom and mobility became her life’s mission. She pursued a higher education in Economics and Marketing while obtaining multiple certifications in wellness and health. These certifications included holistic sciences for health, nutrition sciences at Stanford University, personal training, yoga teaching, and bioenergetics manual techniques.
From Health to Sustainability: Alice’s Unique Path
Alice’s dual degree in Economics and Health piqued the interest of government agencies, leading to positions at Dubai Carbon and the United Nations’ WGEO office. However, Alice’s desire to contribute to the world while staying connected to her journey of health and transformation led her to establish Bright & Fit. This startup, dedicated to holistic fitness and female empowerment, was launched in the United Arab Emirates in January 2019. In just two years, Bright & Fit enrolled over 35,000 women and generated revenue exceeding $1 million.
Bright & Fit: More Than a Fitness Program
Bright & Fit stands out as Italy’s first medically certified online holistic fitness program. The program has evolved into a sophisticated native app, available on both Apple and Google stores, enabling women worldwide to access comprehensive fitness resources with a simple click. Beyond fitness, Bright & Fit serves as a personal transformation tool, helping women reshape their self-perception, boost self-esteem, and improve their quality of life through home workouts, mindset exercises, and dietary guidance.
Empowering Women Through Holistic Fitness
Bright & Fit is a company founded by a woman, Alice Veglio, with a deep commitment to enabling women to achieve their fitness goals, regardless of time constraints, access to gyms, or fitness equipment. The program offers efficient 15-30 minute daily workouts that require only a smartphone. With a dedicated team of over 15 professionals, Bright & Fit has garnered recognition from various magazines and television channels, including Forbes Italia, Forbes India, RAI 3, Thrive Global, Yahoo Finance, and more.
A Beacon of Female Empowerment
Alice Veglio’s dedication to female empowerment and holistic fitness led her to create “Bright & Fit Cares” in June 2021, a charity project aimed at providing real support to women facing physical or social challenges. The initial project supported ANDOS, a prominent breast cancer prevention and treatment organization in Italy.
Innovation and Tradition in Fitness
Alice’s unique personal journey, coupled with feedback from early adopters, inspired her to innovate within the traditional fitness industry. She believes that every constraint can be overcome, a belief she actively demonstrates through her life story and experiences. Alice’s deepest satisfaction comes from witnessing the transformation of women and families through the Bright & Fit program.
Success Defined by Making a Difference
For Alice Veglio, success means making a tangible difference in the world and contributing to an improved quality of life for people. Her vision underpins every innovation and initiative within Bright & Fit. Success is measured by her ability to empower women, help them recognize their boundless potential, and equip them with the tools to live fulfilling lives.
Customer-Centric Approach
Bright & Fit places a strong emphasis on excellent customer service, ensuring timely, knowledgeable, and 24/7 availability to address clients’ needs. Beyond technical support, the program provides emotional support, guiding women through every stage of their transformation journey. Various communication channels, including WhatsApp, telephone, email, live chat, and social media, enable constant interaction and assistance.
Future Vision: Empowering Women Worldwide
Bright & Fit has exciting initiatives planned for the future, including the release of a documentary about Alice’s life and a large-scale live event involving women from around the world. The company’s mission is to grow into a brand that reflects innovation, quality, and a commitment to making a positive impact in the field of online fitness.
Breaking Stereotypes and Fostering Empowerment
Alice Veglio believes that women have the potential to be everything they desire, challenging stereotypes that limit their roles in society. She strives to inspire women to pursue their dreams, break free from societal constraints, and recognize their infinite potential. Her mission is to empower women to embrace every aspect of their lives and achieve fulfillment.
Conclusion: Bright & Fit – Transforming Lives, Empowering Women
Alice Veglio’s Bright & Fit Fitness Program is a testament to the power of resilience, determination, and the unwavering belief in one’s potential. Through her own journey of overcoming physical limitations, Alice has not only transformed her life but has also touched the lives of thousands of women worldwide. Bright & Fit is more than a fitness program; it is a beacon of empowerment and transformation, redefining the boundaries of what women can achieve in their lives. Alice Veglio’s vision is to empower women, break stereotypes, and enable them to embrace their infinite potential. Bright & Fit is not just a fitness program; it’s a movement that empowers women to live life to the fullest.